Brand Assets
Client Brief
Voice Over Script

Credits:

Style Frames

For my mood board I focused on transitioning through the primary user’s POV and to highlight the three main attributes of Mombi Meet’s mission. Afterward, the three focal points were designed to reflect the VO’s narrative cues:

1. Easing the complex process of meeting (contact web / selection / conversing / confirmations)
2. Ease of smart and simple use (flowing purple shape and lines / map, drive, lightbulb icons)
3. Enjoyability of the planned meeting

Process

Create 12 minimalist design frames for a video explaining Mombi Meet. All work is speculative and created for educational purposes.

Goal

Designs needed for a video explaining how the product works to make the complex process of meeting friends easier and more enjoyable. Preference to see an idea that uses the existing visual voice and branding elements to express how smart and simple Mombi Meet is to use. Also need help with an expanded brand pictogram library. Clever, minimalist transitions are necessary to wow the audience within the 30 second approved voice over (VO) script.

Problem

Mombi’s mission is to enable people to gather and share information instantly, making the world a smaller place. Their motto is “Making the Miraculous Ordinary.” with a brand voice of friendly, safe, and confident. Mombi's customers care about data security and privacy, so they strive to demonstrate their commitment to making the internet both an open and safe space.

About

Deliverables:
Style Frame Design, Storyboarding

Mombi Meet

“We all use social media” | Phone user taps the app icon to open

“It uses GPS on your phone to help you create meetups ... In the real world.” |
Each user signs off on the time, place, and ease-of-use confirming the meet up.

“To see what our friends are up to” | Frontal view / Phone light reveals network web of favorite social contacts.

“But in the real world, they’re all over the place!” |
Circular crop to figure/ground reversal revealing self and contacts in various locations.

Camera pan down | Title screen / Earth stylistically changes to map contour

“It’s designed to bring friends that are nearby ... Together in person.” |
Social contacts and respective distances from the point of contact. Along route, points of interest. and venue profile.

“And our state of the art 10G technology...” | Phones rotate while cropped within padlock shape.

“Ensures your meet-up...won’t become a missed connection.” |
Top of phone screens fill the padlock frame’s body as lock engages.

“Mombi Meet.” | Padlock phones open as sliding doors with two contacts entering together / Camera pan up

“It’s all about making this big world... a smaller—and safer—place.”| Camera slows to stop on the final logo mark.

Brand Assets
Client Brief
Voice Over Script

School of Motion

For my mood board I focused on transitioning through the primary user’s POV and to highlight the three main attributes of Mombi Meet’s mission. Afterward, the three focal points were designed to reflect the VO’s narrative cues:

1. Easing the complex process of meeting (contact web / selection / conversing / confirmations)

2. Ease of smart and simple use (flowing purple shape and lines / map, drive, lightbulb icons)

3. Enjoyability of the planned meeting

School of Motion