Collateral Mockups
Pixiden

Credits:

Application

Process

Bridge the client-to-designer communication and develop an order management system to increase product usage, knowledge of in-house service, and improve the user experience with reduced correspondence. AFH Marketing, a pre-emptive questionnaire catered to guidepost each collateral’s selection and distribution essentials became the hypothesis.

Goal

Excessive front-end email correspondence during an active request. Unattractive in-house service due to the strained production pipeline and exhaustive client experience.

Problem A

AFH Marketing was the capstone project within my Marketing Designer position with Atlanta Fine Homes Sotheby’s International Realty. At the beginning of 2018, a new listing marketing service (LMS) for budget-conscious advertising was introduced with newly licensed agents or brokerage inductees in mind.

About

Deliverables:
Branding, Brand Identity, Copywriting, IA/UX, Website Design, Animation, Public Speaking, Education

AFH Marketing

AFH Marketing

Introduction Animation

Mobile Device Web Platforms

Survey and User Guide Design

Result

Formalize and design a web platform for a consolidated overview of order submission and processing. Evaluate prior in-house and third-party product performance to access unmet needs that affected user sustainability. Inclusive-minded interactive design for an adult to senior adult age spectrum.

Goal

The new LMS’ benefits were lost in translation due to decentralized request forms straining user investment and jeopardized retention rate. There was no pre-existing submission system or reference catalog for the end user’s order and approval procedure.

Problem B

Consolidate the submission criteria for each marketing product within company branded user touch points. Lead bi-weekly classes across four offices prior to the pandemic. Host a Zoom conference class and create an explainer video series for navigation and best practices.

Goal

Educating newly welcomed agents and long-standing veterans within the brokerage of this addendum LMS to the company marketing department. Nebulous in-house marketing resources with vague audience navigation.

Problem C

3-Year Annual Performance Results

Collateral Mockups

Pixiden

Testimonial

Brian was instrumental at transforming the marketing collateral ordering process for our company. He identified a need to simplify the process and ultimately developed and maintained a website to manage incoming marketing requests, which also served as a custom solution for our marketing team to seamlessly accept projects. He elevated the customer experience for our real estate agents by ensuring they received timely updates along the way. He continually sought to improve the process by continually soliciting feedback and suggestions. Ultimately, Brian created the framework that allows us to better support our real estate agents. Brian’s talent and vision allowed us to identify new marketing offerings while still maintaining the personal level of service our real estate agents have come to expect.

Vice President, Marketing

Ashley M.