Photography
Copywriting
Color Pallet
Collateral Mockup

Credits:

Application

The sample viewbooks from other capital campaigns revealed the three keywords listed above. Due to the interval subject matter, a 6-column grid was used to create a flexible interchange of copy, quotes and images. These also provided conservative boundaries to communicate with and navigate a broader donor audience through the content strategy.

Narration
Commitment
People over percentages

Client Keywords:

Process

Work closely with directing team members to provide a viewbook reflecting the congregation’s history and present endeavors toward Project Phoenix. This needed an optimistic, visual coherence to deepen the connection and trust with larger sum donors to invest in a well-defined vision.

Goal

There was no pre-existing viewbook that offered a comprehensive overview of the capital campaign drive's mission for potential donors. This overview about Project Phoenix also needed to reflect the polish of the pricey remaining budget goal.

Problem

The Unitarian Universalist Congregation of Atlanta voted to sell their building at 1911 Cliff Valley Way. Project Phoenix, the name of the relocation effort, encompassed all the work and activities needed to renovate their new home. The capital campaign projected a remaining goal to fundraise $4M.

About

Deliverables:
Publication Design

UUCA Campaign Viewbook

UUCA Campaign Viewbook

Layout Design: Floor Plans

Layout Design: Ministry Mosiac

Photography
Copywriting
Color Pallet
Collateral Mockups

United Universalist
Chapter of Atlanta

Pixiden

United Universalist Chapter of Atlanta


Pixiden

Layout Design: Cover and Datasheet

Testimonial

When I think of artists, I usually think about them having a ‘good eye.’ I will assure anyone that Brian Kendall does indeed have an exceptionally fantastic eye for art. But Brian has another super-power. He possesses a really ‘great ear .’ You see, Brian knows how to listen. Brian took what he heard from the leaders of our 600 member congregation and visually articulated it into a winning campaign for the Unitarian Universalist Congregation of Atlanta. Using the viewbook, Brian created, our capital campaign raised more than twice the money our 11-month feasibility study said we could. The campaign viewbook was integral in telling our story and sharing our vision with donors. Our capital campaign was a huge success, and the viewbook Brian created is now a beloved keepsake amongst many of our congregants.

Director of Finance and Operations

Bryce T.